A short, guided exercise to help you uncover and prioritise your organisation’s most pressing Customer Experience (CX) challenges. Reflect on where friction exists today and unlock meaningful improvement opportunities.
In the first step, you’ll select a set of CX topics that feel most challenging for your organisation right now. Don’t worry, you’ll prioritise them further in the next stage.
Use this opportunity to highlight areas you believe deserve attention.
If you're using this tool with colleagues, clients, or teams, consider adding one small step before you begin.
Many terms in this assessment are intentionally broad — that's a feature, not a bug. But depending on your role or business area, some words might carry different meanings. A quick alignment on key terms can help your team avoid talking past each other and ensure richer discussions.
Suggested Terms to Clarify:
Primary Terms:
Secondary Terms:
For more context watch the introduction (and review) of the CX Enabler tool.
Choose up to 8 areas you believe need the most improvement.